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Letting Go of Fear and Picking Up the Phone in a Startup

Remember that outbound sales process we started working on a few weeks ago? The leads are starting to see the light at the end of the funnel. Our goal with the outreach wasn’t to make sales, but instead to learn from potential customers in our target markets whether Attendly is the right product for them....


It Took me Two Days, But I Managed To Print All My Ebooks

Growing up in the country, I had endless paddocks to roam in. Trees to climb, animals to herd, apples to pick. With boundless opportunities to live the life of Rebecca of Sunnybrook Farm, I turned out to be more Bastian from The Neverending Story. All I wanted to do was read, live in my head...


My overwhelming desire to join the club of ones and zeroes

My older brother was an obscenely smart kid. He and Mum would sit at the table discussing politics, economics, ethics until I would leap from my chair and sing them a song. I used this spontaneous performance technique to disguise my lack of any real understanding. As an adult, this strategy hasn’t served me as...



Working My Way Out of a Productivity Hole

Last week I stopped feeling productive for the first time at Attendly. It sucked. While I was still managing to get through everything I needed to, I couldn’t shake the feeling that I could be doing so much more. All that momentum I’d been building suddenly felt like it was grinding to a halt and raising...


How Digital Agencies Around the World Manage Their Projects

It doesn’t matter where you are, running a web agency has its challenges. You have to get your name out there, conduct needs analysis for clients, provide customer support, check that your entire team is working well, and make sure that you keep these balls in the air all at the same time. With a...


Vulnerable marketing works, but not always

Lately there’s been a big push for vulnerability in marketing. Transparency within companies, honesty when dealing with customers, owning up when mistakes are made—all of these strategies are based around the same aim: to show that you’re vulnerable. Vulnerability gives a more human touch to marketing or other communication. As we move into an ag...


Pandas, Parakeets and Growing Up – Friday Funnies Episode 42

For 42 weeks, we’ve been bringing the funny every Friday. How would you get through the weekend without it? Perish that sad thought—we’ve got another batch of weird and wonderful treasures of the web for your giggling pleasure. What sound does a parakeet make? Apparently a lot of sounds. From a (very good) dog imitation...


How We’re Working Out Who Our Customers Are

The concept of building up an outbound sales process terrified me when I started at Attendly a little over a week ago. It conjured up images of awkward cold calls, unwanted spam and sales sharks who say things like ‘touching base’, ‘going forward’ and ‘synergy’. When I was put on the case to kick start...


Medium is a platform for writers, not readers

Medium is quickly becoming a go-to for writers who want to share their work on a more collaborative platform than their own blog. Medium’s invite-only service has so far attracted posts from the likes of author and professor Jeff Jarvis and prize-winning playwright David Mamet. Unfortunately, the benefits for readers are less pronounced. Perhaps t...