Finding content for your event blog, newsletter, website or social media accounts is not always easy. Luckily, social media helps us to uncover new, interesting and popular content from our friends, colleagues and people we don’t even know.
If you’re looking for some help on how to uncover the best content using social media, these tips might be just what you’re looking for.
After a recent redesign, StumbleUpon (like the rest of the web, really) has taken on a very Pinterest-esque tiled layout. With some bright colors and simple icons, the new design has actually made browsing easier and more fun.
Like most social networks, you can follow people you know or tastemakers, as well as particular topics. If you’re searching for something in particular, though, you can do a quick keyword search.
StumbleUpon unearths content for you based on topic relevance and user votes, letting you ‘stumble’ across the web, discovering and rating what you find. It can be hit-and-miss sometimes, but you’ll be surprised at the good stuff you uncover that you wouldn’t have found otherwise.
An old favorite of mine, Twitter can easily fit into your day around other activities, with it’s constant-stream style of consumption. If you haven’t already, using a service like Twellow or WeFollow you can find influential and interesting people on Twitter based on topics and keywords.
Adding these people to a list can also be really handy, especially if your personal Twitter stream is a colorful collection of your various interests. A list can give you a more manageable way to keep up with specifically industry news and new content.
Many third-party Twitter clients will also let you save searches based on keywords, users or hashtags. If you have a particular hashtag you like to follow, like #eventprofs or #eventtable, this is one way of checking in more quickly on a regular basis.
If it’s industry news or content you’re after, LinkedIn may be the place to go. While this platform isn’t built so much on content-sharing like the others in this list, you can follow people who do post content related to your industry on a regular basis.
LinkedIn groups can also be a source of good content, and with email notifications you can have these delivered right to your inbox, making the discovery process even easier.
If reading blog posts and articles is up your alley, Prismatic is a great tool for content discovery. Although it’s based on reading, Prismatic is kind of like a cross between an RSS reader and StumbleUpon.
With a Prismatic account, you can choose to follow topics or people, or even specific sites, rather than subscribing to RSS feeds. You can then use the built-in options to remove and favorite each story you see, teaching Prismatic what content you like.
The site will learn over time and deliver up interesting and fresh content, as well as suggesting sites or topics to follow.
For the more visually minded, Pinterest is a great way to discover the web, when used properly. Again, you can follow people or specific collections, as well as searching for inspiration with keywords.
With Pinterest, as well as sharing to other social networks, you also have the option to collect and save content that you like to your own account. This is an easy way to discover event theme, gift or marketing ideas, as well as finding content to share with your online audience.
Although Clipboard is a very similar service to Pinterest, complete with a recent Pinterest-style redesign, it has a couple of features that make it stand out. The first is the recent addition of a notes feature, letting you create and save rich text notes as well as content you’ve clipped from around the web.
The second is the fact that whatever content you save is complete—videos will play, games will work, songs can be played back. With Clipboard, you’re saving entire pieces of the web, rather than snapshots of what was there.
This service is still younger and lesser-known that Pinterest, so you won’t find as much public content here, but you can do a search for whatever topic interests you and save the content you find into your own collections—both public and private.
Know another site that’s perfect for discovering event-related content? Share your find in the comments.