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McDonald’s recently released a video showing how they photograph their food for an advertising campaign. Featuring a “food stylist” and a photographer, it shows how a burger is crafted from scratch.
Watching it reminded me a little of an infographic we crafted a little while ago, where we compared a series of fast food items to their advertised image.
Macca’s didn’t scrub up that well in our little experiment, but perhaps the video below goes some way to explaining why.
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