Why McDonald’s burger advertising doesn’t match the product (Infographic and Video)

McDonald’s recently released a video showing how they photograph their food for an advertising campaign. Featuring a “food stylist” and a photographer, it shows how a burger is crafted from scratch.

Watching it reminded me a little of an infographic we crafted a little while ago, where we compared a series of fast food items to their advertised image.

Macca’s didn’t scrub up that well in our little experiment, but perhaps the video below goes some way to explaining why.

Embed This Infographic:
<a title=”Why McDonald’s burger advertising doesn’t match the product (Infographic and Video)” href=”http://www.attendly.com/why-mcdonalds-burger-advertising-doesnt-match-the-product-infographic-and-video/‎”><img title=”Why McDonald’s burger advertising doesn’t match the product (Infographic and Video)” src=”http://www.attendly.com/wp-content/uploads/2012/06/AttendlyTopfive_FastFoodPoster.jpg” width=”600″ height=”2615″ alt=”Why McDonald’s burger advertising doesn’t match the product (Infographic and Video)” /></a>