Focusing On What Really Matters in a Startup

Last week I came across an optical illusion that perfectly illustrates life at a startup. Focus as hard as you can on the + in the animation below for as long as you can and note what happens… Focus hard enough, and all the pink dots disappear. Let your attention waver slightly and those pink...


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How Stuff Gets Done in a Startup

One of the known facts of startup life is that there’s always more to do. A startup is a burgeoning business, usually run by just a small group of people, meaning there’s always more work and never enough people or time to get it done. So somehow we have to find techniques to get throug...


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Letting Go of Fear and Picking Up the Phone in a Startup

Remember that outbound sales process we started working on a few weeks ago? The leads are starting to see the light at the end of the funnel. Our goal with the outreach wasn’t to make sales, but instead to learn from potential customers in our target markets whether Attendly is the right product for them....


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Working My Way Out of a Productivity Hole

Last week I stopped feeling productive for the first time at Attendly. It sucked. While I was still managing to get through everything I needed to, I couldn’t shake the feeling that I could be doing so much more. All that momentum I’d been building suddenly felt like it was grinding to a halt and raising...


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3 Simple Psychological Tricks to Improve Team Performance

It doesn’t matter how skilled your team is, there are always one or two people who might not be performing as well as you hoped. It’s easy to put the blame on the person’s laziness, attitude, or lack of team spirit, but the truth is often not that simple. The working environment, the group dynamics,...


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If you’re a freelancer, it’s about time you tricked your brain

Whether you’re working from home or a temporary office, after everyone’s asleep or at the crack of dawn, freelancing brings with it unique challenges. Being your own boss means it’s up to you to make sure you focus on the task at hand and get the work done on time. I used to think that...


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Rethinking productivity as an all-you-can-eat buffet

I’m as big a productivity nut as there is going around. And when I say productivity nut, I mean the kind who is nuts about productivity tools and apps—not the kind who actually gets a lot done. I’m one of those crazies who get distracted by shiny gadgets and pretty new apps, and who spends...


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6 easy ways to fit more reading into your day

There’s no question that reading is good for us. It’s important for success in pretty much any career, as well as every day life; it’s a great way to boost our memories and improve our knowledge banks; it’s even a relaxing way to wind down after a long day. With the hustle and bustle of...


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A really useful guide to writing really useful checklists for events

Since you have so much to remember when planning an event, checklists are a handy way of supplementing your own memory and ensuring nothing gets overlooked. In The Checklist Manifesto, Atul Gawande explains the difference between two common types of checklists: the READ-DO style and the DO-CONFIRM style. READ-DO: the recipe The READ-DO checklist works a...


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The single most effective way to cut down your to-do list

We all know what it’s like to have your to-do list get out of hand. Friday comes around, the list is as long as your arm, and you just know there’s no way you’re going to get through it all before the weekend. The day hasn’t even started and you’re already stressed and wondering how cold dinner...