It’s pretty common nowadays to hear people discussing (or, more often, lamenting) the ‘content deluge’ of today’s web. We have too many choices, too much content to consume and we’re feeling guilty about not keeping up. Content is coming at us from every angle and we’re drowning.

As we get ready for launch in the next few weeks, we realize that we need to beef up our content team. While we pump out a lot of awesome content, we can’t do it all ourselves. We need help.

Content marketing isn’t easy, especially if you’re working through the whole process by yourself. Creating great content is hard enough, but the work doesn’t end there. Content marketing isn’t really a case of ‘build it and they will come.’ Seeding your content (i.e. spreading it around) is really up to you until you’ve built up an engaged audience.

As a web developer you probably read loads of blog posts each day. From life hacks and productivity tips to tech news and opinions — there are so many topics to focus on within the tech space.

Blogging about your events can help you to connect with your audience in a whole new way, but it’s not as simple as it might seem. Writing for the web is a whole different game to writing for print in many ways.

Offering additional services (such as sourcing content) to your web design clients can be beneficial to your cash flow, as well as saving time for your clients.

If you’re an event planner, you’ve probably thought about running an events blog. An industry-related blog gives you a platform to communicate with attendees and other industry professionals, as well as an extra way to promote your events.

Finding content for your event blog, newsletter, website or social media accounts is not always easy. Luckily, social media helps us to uncover new, interesting and popular content from our friends, colleagues and people we don’t even know.

Pretty much everyone knows that mobile devices throw a spanner in the works for any kind of online content. Email newsletters are no different. Not only do you need to consider the limitations of mobile devices when you think about design and formatting, but also the user experience in general.

It sounds ridiculous to expect a startup founder to make time for content marketing, I know. As if you don’t have enough on your plate, right?