8 startup videos you’ll wish you had made

Written by Belle Beth Cooper on July 3, 2012

It’s not easy to stand out in the startup world, but a great promo video makes for a good start. Here are some of our favorites from across the web.

1. Dollar Shave Club

One startup that got a lot of attention thanks to a super video was Dollar Shave Club.

2. Snazzy Room

The team at Snazzy Room played on Dollar Shave Club’s popularity in this recruitment ad.

3. Active Building

What could have been an average software video from Active Building has been spiced up with some animated zombies.

4. Panorama 9

Panorama 9’s ‘IT-Man’ 8-bit video is a fun introduction to the product, complete with damsels in distress and giant dragons.

5. Do

In the over-saturated market of task-management apps, Do.com used a school election campaign as the premise for a slick promo video.

6. Jotly

Believe it or not, Jotly started out as just a parody video making fun of the abundance of mobile rating-and-suggestion apps. It proved to be so popular that the Jotly app was created after all!

7. Nosh

Co-founded by the very guy who makes fun of these kind of apps with Jotly, food-review app Nosh used a similar brand of humor for this video.

8. Vooza

Putting together every cliche we’ve come to expect from a startup video, Vooza created this hilarious promo of how they built Vooza.

Have you seen a better startup video? Leave a comment and let us know.

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About the Author

Belle Beth Cooper

Belle has spent the past four years as a freelance writer and social media consultant. She has written for The Next Web, Desktop Magazine and Social Media Examiner. Belle now spends her days wielding a pencil as Attendly's Head of Content.


  1. July 4, 2012 at 7:17 am
  2. July 8, 2012 at 4:10 pm

    Vooza was hysterical!!! So appreciated that find. And of course Dollar Shave is amazing. That’s what inspired me to make this vid for Apptopia http://youtu.be/gAKHDDkiq8k

  3. Belle Beth Cooper
    July 10, 2012 at 10:57 am

    Good one Espree, thanks for sharing! I love that you had bloopers as well!

    • August 3, 2012 at 8:27 am

      Just seeing this, thanks for all your amazingness Corina :)

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