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Giving stuff away for free in return for promotion is nothing new, but giving away your best work? It sounds crazy. It might, in fact, be crazy.
Either way, these six authors think it’s worth doing. Here’s why.
On his blog, Jeff Goins openly discusses his journey as a writer, including the ups and downs that come with writing, releasing and promoting his books. After his eBook You Are a Writer was released on Amazon (and was selling well), Jeff repriced it to a big fat zero for an entire weekend.
By giving away his book for free, Jeff was able to reach more readers, get more people to talk about his work and collect more Amazon reviews.
If you haven’t heard of Julien Smith, you should take a look at his blog, In Over Your Head. It’s full of hard-hitting advice to wake you up and get you into gear. Smith is so passionate about the importance of giving away your best work for free that he included this advice in his blog post, 100 tips about life, people and happiness.
In an interview Smith explained his motivation thus:
“…the real thing that an author has that is valuable is not even their book; it’s their name. And if my name is in the hands of a hundred thousand readers, it’s significantly more powerful to me than even the hundred thousand dollars that I would get from the potential sale of those books.”
To put it even more simply, he said, “Price is friction, and you want to reduce friction.”
As co-founders of The Minimalists blog, Joshua Fields Millburn and Ryan Nicodemus have authored four best-selling books.
After just a few hours, the book jumped to #1 in the short story category on Amazon.
Ultimately, Millburn wanted to spread the ideas in his book with more readers.
He was able to reach more people and share his work by cutting the price barrier for a short period.
Although Wright’s book started out with a price-tag of only .99c, he felt that dropping the price altogether was worth it:
“It’s not a large discount at all, but it’s amazing how massive a wall even a dollar can build in some peoples’[sic] minds, and the content of the book is something I’d like to share with everyone, even if some people don’t like making purchases online, or don’t have a buck to spare.”
Wright was so sure about the positive effects of the experiment that he offered this advice on his blog:
“Don’t risk your business model, but think about it; you may even find that the additional exposure ends up being a smart business decision, not just a solid philosophical one.”
When she decided to try it anyway, she was surprised to find that her sales went up, not down. Unlike the authors mentioned above, Jody gave free copies of her book to reviewers, influencers and bloggers rather than opening it up for anyone to download.
By choosing carefully who to offer the free book to, Hedlund found people who ultimately helped her to attract more paying readers.
Charles Sheehan-Miles agreed with Jeff Goins’ theory that the writer’s greatest enemy is anonymity.
In order to fight this, he made electronic versions of his book Republic available for free while keeping the paperback version available for purchase on Amazon.
He made his motivation for giving his book away clear and simple:
“…by giving away the book, I hope more people actually read it.”
Now that you’ve heard about six different authors who did it, will you?
Do you have the guts to give away your best work for free?
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Belle Beth Cooper
Belle has spent the past four years as a freelance writer and social media consultant. She has written for The Next Web, Desktop Magazine and Social Media Examiner. Belle now spends her days wielding a pencil as Attendly's Head of Content.