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Running a small business or startup can be a tough gig when you’re trying to do everything yourself. Remember that as a business founder or owner, your time is precious. Don’t let yourself get caught up doing small tasks when your time is needed elsewhere.
Finding tasks that you can outsource to grow your business is a step in the right direction if you’re trying to save time and get more done.
When hiring contractors for the first time, remember that communication is imperative in getting the results you need. Here are some tips to remember:
To get you started, we’ve collected a list of ten ways to grow your business that you can outsource to freelancers.
Whether it’s a press release, a formal letter, or copy for your website, having someone available to draft these documents can save you precious time. Start with a clear explanation of what’s required and what details need to be included. Revising a document before it’s released will take less time and energy than creating it from scratch by yourself.
If web design or development skills are your specialty, you’ll obviously want to do this yourself. If they’re not, however, you could spend precious time working towards mediocre results. Outsource these tasks to someone who knows what they’re doing and spend your time more wisely.
Research into your clients, competitors or thought leaders in your industry can be a huge time suck but this information is important for getting more customers. Tasks like finding contact details for potential customers, conducting surveys or gathering information about your competitors can be outsourced.
If you decide that your business will benefit from printed posters, business cards or flyers, you can outsource the design and printing of these. Sites like Behance and 99designs can help you find designers.
Once you have the content for your blog, your email newsletter or website copy, you’ll need to edit and proofread it. This is a great job to outsource, as it’s easy to explain to someone you haven’t worked with before.
Like web design, video production and editing is something best left to the experts. Getting a freelancer in to help you create promo or social videos for your business is a good way to branch out from the types of content you normally produce in-house.
Nobody likes cold-calling, but it might be the best way of drumming up new clients for your business. Finding the appropriate people to call can be an outsourced job, but so can making the calls. If you give your contractor a clear, detailed brief of how you want the calls to go, you could save a lot of time and energy by outsourcing this task.
If your business is struggling to get search engine traffic, you may need to get some help with search engine optimization (SEO). SEO can be fiddly and time-consuming when it comes to keyword research, editing meta data and creating backlinks, so this is a perfect task to outsource.
For businesses with international clients, translation of your products or information is likely to be something you need. Unless you’re fluent in several languages yourself, you’ll probably have to outsource this one.
Email marketing is a great way to contact your customers. Tasks in this area that you can outsource might include setting up an email subscription account, designing an email newsletter template, writing copy for your newsletter or adding a sign-up form to your website.
Have you outsourced tasks from your business before? Where have you had the most success finding contractors for your business? Leave us a comment below and let us know.
We believe that everyone should have the opportunity to go their own way. To choose their own path. That's why we give you the freedom to re-brand Attendly as your own and set your own booking fee.
Belle Beth Cooper
Belle has spent the past four years as a freelance writer and social media consultant. She has written for The Next Web, Desktop Magazine and Social Media Examiner. Belle now spends her days wielding a pencil as Attendly's Head of Content.